One Marketing Idea...
Every song release is an opportunity to take your audience on a journey. Instead of treating your music as isolated posts, approach each release like a three-phase campaign: build curiosity with behind-the-scenes clips and teasers, launch with a performance video or fan challenge, and sustain momentum with acoustic versions, live performances or remixes. Musicians who treat their releases like product launches create lasting engagement and turn casual listeners into dedicated supporters.
Try it out: Pick your next release and map out all three phases before you post anything. Plan 3-4 pieces of content for each phase, scheduling them in advance. Start with Phase 1 content a week before your release date, then let each phase naturally flow into the next. If something isn't resonating with your audience during one phase, don't be afraid to adjust your approach for the next. The campaign structure gives you flexibility to respond and adapt while maintaining momentum.
One Music Production Tip...
Ad libs can create some of the most memorable moments in a track. Small vocal elements like runs, breaths, laughs, or simple words like "yeah" or "no" add texture and emotion to your songs. Listen to how artists like Ariana Grande, Taylor Swift, and Tate McRae layer these details throughout their music for inspiration on placement and style.
Try it out: On your next recording session, dedicate a full pass to adding ad libs. Then pick a section that feels like it needs something extra and let yourself experiment freely. Try cutting up the vocals and moving them to different sections until they land in the right spot. If something doesn't serve the song, don't be afraid to cut it.
