Your Weekly Guide to Artist and Business Development

One Business Resource...

Suno is an AI music tool that is rapidly changing how songs are made, and not without controversy. While it promises faster creation and easy experimentation, it also raises serious ethical and copyright questions that artists should understand before using it. We found a video that breaks down the risks, limitations, and debates around Suno, so you can make an informed decision about whether it belongs in your music-making process.

One Performance Idea...

Journaling after a show is a simple way to capture the experience while it’s still fresh in your body and mind. Instead of overanalyzing, it creates space to notice how the performance actually felt, what energized you, what surprised you, and which moments stood out. It can act as a time capsule, a ritual, or an emotional outlet in the moment. Over time, it also becomes something you can revisit to see patterns in what worked and what didn’t.

Try it out: Before packing up your gear, take five minutes to jot down your immediate thoughts. Note the date, venue, and set time. Write a few loose lines about how you feel in the moment, your favorite part of the set, and anything that went well or felt off. Treat it like a snapshot, not a critique.

Pro-tip: Treat your journal like an essential piece of gear. Keep a dedicated notebook and pen in your gig bag so it’s always there when you need it.

One Marketing Tip...

The first three seconds of a video are crucial for grabbing attention. A strong hook should quickly communicate the vibe of your content, who you are and give people a reason to pause. Here are the two most effective types for musicians:

• Visual Hooks: Bright colors, a unique setting, outfit or object can do a lot of the heavy lifting. Start with movement like jumping into a pool, a close-up, or anything that immediately sets a vibe.
• Curiosity/Relatable Hook: Introduce your song with a short verbal or text snippet that teases the story, like “Using conversations I overheard on the bus to write a song” or “The day I decided to quit music.” While it works great for songs, it can also be great for behind-the-scenes/lifestyle content.

Try it out: Watch one of your most recent videos and ask yourself: Does the hook grab attention immediately? Does it make sense on mute? Does the rest of the video deliver on the promise of the hook? Then re-edit the first three seconds to create a stronger hook, and repost it as a trial Reel or on a different platform to see how it performs compared to the original.

See you next week!